Building links to a website riddled with indexation errors or crawl traps is like pouring water into a leaky bucket. Before investing in authority links, run these foundational audits.

1. Crawlability & Indexation

Ensure your robots.txt is not inadvertently blocking critical subfolders and that canonical tags map 1:1 with live URLs.

2. Core Web Vitals & Mobile Usability

Speed directly influences how efficiently Google crawls large websites. Optimize Largest Contentful Paint (LCP) and Cumulative Layout Shift (CLS) before scaling link acquisition.